Advising clients may be your main responsibility, but it’s not your only one. You also need to source said clients. Effective marketing for accountants is key to landing clients and growing your firm. So, do you know how to market an accounting firm?

Marketing for accountants: 5 Strategies

寻找会计师事务所的低成本营销策略吗？或者，您是否想创建一个会计师事务所营销计划，不会占用所有时间？每个人都有一些东西。

Accounting firm marketing strategies include:

1. 付费广告
2. 写博客
3. Email marketing
4. Social media marketing
5. Word-of-mouth marketing

1.付费广告

If you have the budget, your marketing plan for accounting firm may involve paid advertising. Under a paid advertising strategy, you purchase advertisements. Paid advertising generally refers to digital (aka PPC) ads, but it may also include newspaper and TV ads. In short, paid advertising requires an upfront investment.

PPC (pay-per-click) advertising, is a strategy where advertisers bid for ad space and pay when someone clicks an ad. You can run PPC ads on search engines (e.g., Google) or social media.

考虑谷歌搜索结果顶部的广告。通常，您可以在搜索结果的顶部看到两到五个广告的任何地方。这些是PPC广告。当您单击一个时，广告商欠发布者。

那么，只需点击付费的广告有多好？考察会计师的PPC广告可以给你一个200% ROI rate. Not to mention, 79% of marketers say PPC provides a huge boost to business.

If you decide to include a PPC plan as part or all of your marketing for accounting firms strategy, you could bid for keywords such as:

• “Accountant near me”
• “Accounting firms”
• “[城市]的会计师事务所”

哦。还有一个pretty bigthing to consider with PPC advertising:You need a strong website. That way, people who click on your ad can learn more about your accounting services.

2.博客

在启动和运行您的会计或簿记商务网站后，您可以为会计师计划营销额外的元素。一个博客。

Not convinced? Companies with blogs produce anaverage of 67%每月比没有他们的公司更多的领导。而且，70％的人更喜欢通过广告文章学习业务。

在您的公司网站上拥有博客，具有许多福利，例如：

• Getting your pages to rank in search engines
• Increasing brand awareness
• Educating current and potential clients on interesting topics
• Sourcing new clients

那么，你如何让你的博客适合你？您可以通过遵循发布计划来为您提供博客，以具有相关关键字优化文章，并在每篇文章中包含对操作（CTA）的调用。CTA可以包括免费咨询，白皮书或订阅到电子邮件时事通讯。这带来了......

3. Email marketing

电子邮件营销是您可以使用的另一种策略，以便与潜在客户保持联系。实际上，79% of B2C marketersuse email to share new content.

Through email marketing, you can build brand awareness as well as secure, nurture, and convert leads. So, how does it work? After collecting email addresses from leads, you can keep in touch with them by sending them reminders about your services, coupons, new articles, or other events.

并收集email addresses, you can include forms on your website or in the office that ask for emails. Again, you may offer things like free consultations, whitepapers, or newsletters in exchange for a lead’s email address.

For effective email marketing, follow best practices such as:

• Writing attention-grabbing subject lines
• A/B testing your emails
• 保持电子邮件短
• 包括在每封电子邮件中呼叫采取行动

When it comes to marketing accounting services, email can be a great strategy to stay in front of both current and potential clients. Not to mention, you can use it to upsell and cross-sell services (e.g., payroll services) to your current client base.

4. Social media marketing

Ready to take selling accounting services social? With social media marketing, you can. Billions (4.62 billion as of January 2022, to be exact) of people worldwide use social media. By signing up for social media accounts for your accounting firm, you can get your services in front of social media users.

You can use social media to promote services, articles, or news updates. Want to do a little paid advertising on social? You can do that, too. With paid advertising on social media, you can buy advertisements that target a specific audience (e.g., business owners).

So, what social media platforms should you use when marketing bookkeeping services? You may consider common channels including:

• Facebook
• LinkedIn
• 推特
• Instagram.

通过添加您的地址，电子邮件地址和电话号码来优化您的社交媒体账户;服务清单;和商业网站。您还应包括您的使命陈述和您公司的任何其他销售点。

5.口碑营销

Digital marketing for accountants is a fantastic way to build a client base and collect leads. But at the end of the day, your current clients can be an integral part of your marketing plan. How so? Through word-of-mouth marketing.

口碑营销（Wom或Womm）是您可以鼓励客户积分谈论您的公司的策略。通过WOM，您可能会看到品牌知名度和新客户端注册。

为了让你的口碑营销计划起来并运行，你可以：

• Create a loyalty program to get clients talking
• 启动参考朋友计划，并为客户提供服务折扣，免费额外服务等。
• Give gift cards to clients who leave you reviews (e.g., Google, social media, etc.)

Best practices on how to market accounting services

现在我们已经介绍了一些顶尖的营销trategies for accounting firms, you may be ready to implement them.

Best practices on how to sell accounting services include:

• Deciding what strategies to pursue (e.g., social media marketing)
• 汇总详细的计划
• Setting a budget
• 测量您的营销努力有效程度如何

Measuring your efforts is a key part of your marketing strategy. That way, you can adjust your accountant marketing plan to remove what’s not working and boost what is.

This is not intended as legal advice; for more information, please点击这里。