作为小型企业主，您需要找到新的方法来吸引新客户，保持现有客户并与其他企业竞争。您可以做这些事情的一种方法是使用定价策略，这可以帮助您确定如何为产品或服务定价。要增加现金流量，请尝试折扣定价策略。

What is discount pricing?

Discount pricing is one type of pricing strategy where you mark down the prices of your merchandise. The goal of a discount pricing strategy is to increase customer traffic, clear old inventory from your business, and increase sales. Most businesses alternate pricing strategies so they don’t depend on discount pricing for long periods of time.

使用discoun时要小心t pricing strategy. If you continually mark down costs, you could wind up losing money. And, customers might not feel a sense of value or urgency if everything is always marked down.

You can’t rely solely on discount pricing. Large companies often have lower prices because they can get bulk pricing, so it’s difficult for small businesses to compete with them. Emphasize the uniqueness of your products or services, and occasionally offer discounts for the most effect.

您如何打折价格？

If you want to use a discount pricing strategy, you need to know how to mark down prices. There are a few different ways you can offer a discount price. Here are some different kinds of discounts you can offer:

• 忠诚会员折扣
• Seasonal discounts
• Promotional discounts
• Volume discounts

忠诚会员折扣

Offering aloyalty program at your small businessis a great way to show frequent customers you value them. And, it encourages customers to buy from you more often. You can give members of your loyalty program discounts.

After a customer spends a certain amount or makes a certain number of purchases, they receive a discount. You can decide to give discounts on any product or service in your store, or you can discount certain products.

Some businesses send members discounts based on their buying habits. Using this tactic can help you upsell products as well. Loyalty member discounts can lead a customer to purchase more expensive, related items.

例如，您拥有一家出售家用商品的商店。您注意到您的忠诚度成员之一总是购买户外用品。购买割草机后，您可以为他们提供忠诚会员的折扣，以备树篱修剪器。

Seasonal discounts

You can offer seasonal discounts to all customers. With seasonal discounts, you can get rid of old inventory. Markdown items that are out of season.

For example, you own a clothing store. When it is almost springtime, you mark down winter coats. This encourages customers to buy the coats so you can make way for spring clothing and reduces the burden ofinventory seasonalityon your bottom line.

Promotional discounts

如果您想增加客户流量和销售，请考虑提供促销折扣。这些是您在有限时间内提供的折扣。通常，企业在结束时提供折扣产品的生命周期.

Some businesses choose to offer promotions during holidays or other big events. Promotions you can offer include:

• Buy one get one (free or half off)
• Percentage off certain items

Volume discounts

With a volume discount pricing strategy, you offer customers a discount when they buy in bulk. You give customers a discount when they purchase more merchandise.

If you are a business-to-business company, a volume discount is especially useful. Many businesses need to buy goods in large quantities.

Let’s say you sell office supplies. You could offer a discounted price for customers who buy 20 or more boxes of 500 count paper.

提供折扣wholesale buyinghelps you get rid of some inventory, sell more items, and keep customers happy.

Don’t forget to market discounts

您需要确保客户知道您提供的折扣。在营销材料中促进这些类型的折扣。使用社交媒体，电子邮件营销，您的业务网站，甚至口口相传（例如，推荐朋友交易）等营销工具，让您的客户知道您的折扣。

Benefits of discounts

折扣不仅使您的业务受益 - 它们还使客户受益。您可能会看到更多的客户经常出现您的商店，销售增加以及更高的bottom line in business.

如果您不愿达到销售目标，请提供折扣。这可以为您提供提升，并确保您有足够的收入来支付您的费用。

Offering discounts can also get rid of surpluses in inventory. Decreasing the amount of inventory you have allows you to make way for new inventory. Having too much inventory can lead to high storage costs or shrinkage.

获得折扣的客户可能会对您的商店更有忠诚。折扣有助于使客户感到自己取得更好的交易。而且，获得忠诚度折扣的客户可能会感到更加有价值。

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