企业主经常混淆保证金和标记。这两个数字帮你设定价格和测量效率。但是，一个利润率与标记线图显示，这两个词反映的利润不同。

It’s important to know the difference between margins and markups in accounting. Read on to learn about markup vs. margin. And, don’t forget to check out our infographic at the bottom of this page.

设定价格是您筹备的第一步。下载我们的免费指南，“价格卖出......和利润，” to start setting prices that are based on data.

条款为了帮助理解利润率和标记

To understand margin vs. markup, first know these three terms:

• Revenue
• 销售商品的费用（COGS）
• 毛利

Revenue是您通过销售您的产品和服务获得的收入。收入是您的损益表的最高线，并在扣除前反映收益。

销售商品的费用（COGS）includes the expenses that go into making your products and providing your services.Calculating COGScould include adding up materials and direct labor costs.

毛利is the revenue left over after you pay the expenses of making your products and providing your services.毛利is revenue minus COGS.

查找边距和标记时，您将使用这三个术语。了解条款将帮助您掌握边距和标记之间的差异。

标记vs. margin

Calculating margin and markup is key to setting prices that not only cover your expenses but also leave you with a profit.

Learn the difference between margin vs. markup below.

How to calculate margin (margin formula)

A margin, or gross margin, shows the revenue you make after paying COGS. To calculate margin, start with your gross profit (Revenue – COGS). Then, find the percentage of the revenue that is gross profit. You can find the percentage of revenue that is gross profit by dividing your gross profit by revenue.

保证金公式测量您在支付费用后销售中的每一美元。在上面的保证金计算示例中，每美元保留0.25美元。利润率越大，您在您进行销售时的收入百分比越大。

How to calculate markup

标记s are different than margins. A markup shows how much more your selling price is than the amount the item costs you.

Like a margin, you start finding a markup with your gross profit (Revenue – COGS). Then, find the percentage of the COGS that is gross profit. You can find this percentage by dividing your gross profit by COGS.

The markup formula measures how much more you sell your items for than the amount you pay for them. In the markup example above, your markup is 33%. The higher the markup, the more revenue you keep when you make a sale.

How to convert markup to margin and margin to markup

There may come a time when you know your margin and want to convert it to get your markup. Likewise, you might know your markup and want to find your margin.

Margin to markup conversion

To convert margin into markup, use the following formula:

标记= [Margin / (1 – Margin)] X 100

Let’s say you want a 30% margin and want to know how much your markup should be. You would do:

标记= [0.30 / (1 – .30)] X 100

标记= 43%

标记为保证金转换

Now, to convert markup to margin, use this formula:

边缘= [markup /（1+标记）] x 100

Say you want a markup of 50% and would like to know how much your margin is. You would do:

边缘= [0.50 /（1 + 0.50）x 100

Margin = 33%

Margin vs. markup chart

边缘和标记以可预测的方式互动。每个标记都涉及特定边际，反之亦然。标记总是高于它们相应的边距。

To easily find the markups that correlate to margins, use this margin vs. markup chart:

标记	Margin
15%	13%
20％	16.7％
25%	20％
30%	23%
33.3%	25%
40%	28.6%
43%	30%
50％	33％
75%	42.9%
100%	50％

为什么利润率与标记事项

Knowing the difference between a markup and a margin helps you set goals. If you know how much profit you want to make, you can set your prices accordingly using the margin vs. markup formulas.

如果您不知道您的利润和标记，您可能不知道how to price a productor service correctly. This could cause you to miss out on revenue. Or, you might be asking too much, and many potential customers are not willing to pay your prices.

检查你的利润率和标记often to be sure you’re getting the most out of your战略定价.

Markup与边际：终极信息图

Still need help with margin vs. markup? Check out our infographic to learn more.

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本文已从2016年7月14日的原始出版日期更新。

This is not intended as legal advice; for more information, please点击这里。