Getting funding for your business is no walk in the park, especially if you’re just starting up. But in order to keep your business dream alive, you need capital.
根据您的业务的阶段,您可能会从风险投资家(VC)或Angel Investor那里寻求资金。了解风险资本家与天使投资人之间的区别,以决定要追求哪些。
天使投资人与风险资本家
Both venture capitalists and angel investors are people who invest money into businesses. Angel investors and VCs both take calculated risks when investing in the hopes of earning a healthy return on investment (ROI).
So, what is the difference between angel investors and venture capitalists? Being able to answer this question can save you time and help you seek funding from the best fit.
了解下面的天使投资者和风险资本家之间的主要差异。
How they work
One difference between venture capitalists and angel investors is what money they use to invest.
A venture capitalist is a person or firm that invests in small companies, generally using money pooled from investment companies, large corporations, and pension funds. Typically, VCs do not use their own money to invest in companies.
天使投资者是一位经认可的投资者,他利用自己的钱投资于小型企业。他们必须具有100万美元的最低净资产,年收入至少为20万美元,才能被视为认可的投资者。许多天使投资者是小企业主的家人和朋友。
小企业天使投资者focus more on helping build someone’s business than profiting right away. As a result, their terms might be more reasonable than a venture capitalist’s terms.
当他们投资时
Angel investors and venture capitalists invest in businesses at different stages. The investor you appeal to depends on whether you are established or if you are just starting up.
风险资本家倾向于投资已经建立的企业,以减少失去投资的风险。
天使投资者更有可能投资刚开始的企业。他们选择了他们感兴趣的业务,并且可以看到盈利,即使该公司尚未证明自己。因此,天使投资人比风险投资家承担更多的风险。
如果您刚刚起步,天使投资者可能会为您提供足够的钱来脱颖而出。当您建立并寻求扩展时,您可能会尝试向风险投资家推销。
Investment amounts
Another difference between angel investor and venture capitalist is the amount of商业资本both investors are willing to offer.
VCs invest more money into businesses than angel investors. According to the Small Business Administration, the average venture capital deal is $11.7 million.
The average angel investment is $330,000 according to the SBA. While venture capital tends to be invested in the millions, angel investments are in the thousands.
Return expectation
The return on investment venture capitalists and angel investors want differs. Generally, venture capitalists expect a higher percentage.
Venture capitalists might expect a return on investment anywhere between25% and 35%。
Angel investors may want a return between20%和25%。
An investor’s role in the business
After the investor invests in your small business, what do they want?
Both venture capitalists and angel investors want商业平等and/or some sort of control in how your business runs. Because they invested money into it, they want to make sure they get a high return on investment out of it.
风险资本家可能要求您建立董事会,并在投资后给他们席位。通常,他们是not interested in acting as mentors, although this varies from firm to firm.
Many angel investors act as mentors. They might offer suggestions about running your business, help you form connections with lawyers, accountants, and banks, and help with decision-making.
What are you looking for in an investor? Are you looking for someone who acts as a partner and mentor, like angel investors? Or, would you prefer if the investor didn’t act as a mentor, like VCs?
How to pitch to investors
Whether you want venture capitalists or angel investors to invest in your small business, you need to be prepared. You will need to perfect your investment pitch.
在您投放风险资本家或天使投资者之前,请研究他们找到与您的业务最吻合的人。
During your pitch, show investors your business plan,financial statements,财务预测,营销计划和市场分析。
您还需要细节w much capital you are seeking, how much money is already invested in your business, and how you plan on using the money.
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