对于三月的聚光灯，我们与Ashley Labarre进行了交谈，Tropical Envy Boutique。从度假胜地的衣服到工匠珠宝，这家精品店提供了您全年度假所需的一切。
尽管位于密西西比州的布兰登，但热带嫉妒也拥有强大的在线商店，因此来自各地的购物者可以体验度假生活的和平与喜悦。
Can you tell me a little bit about what you do?
Tropical Envy是一家度假胜地的服装精品店，可为您的假期或住宿提供度假胜地风格！我们在海滩上可以找到易用的衣服，包括掩盖，上衣，短裤和礼服。我们还提供天然石头珠宝和其他配饰，包括太阳镜，帽子和袋子。
我们的all-natu蜡烛和沐浴产品ral ingredients that really make you feel like you are on vacation. We offer gift items that are mostly beach and tropical themed including decor, cups, straws, and other unique gifts you won’t find anywhere else.
是什么让您决定开始热带嫉妒精品店？
我和我的母亲一直都喜欢海滩，我们注意到周围没有很多地方可以提供全年的度假胜地。那就是我们有热带嫉妒的想法。
You know the way you feel when you are on vacation … free spirit, stress-free, and just happy. We want our customers to be able to feel that all year round. We bring in sweaters and great fall and winter clothing during those seasons, but our peak season is spring and summer. We will keep those kinds of items all year round for people who like to “fly south for the winter.”
您如何选择出售的作品？您的最爱是什么？
我们真的希望客户感到自信和美丽，因此我们真的很喜欢挑选出适合许多不同身体样式的作品。我们将尺寸较小到2XL，因此每个女人都可以找到自己喜欢和感觉美丽的东西。
我们真的努力为人们带来幸福。我喜欢帮助那些以为自己找不到的东西的女性，因为她们“讨厌购物”和“讨厌他们的外观”。我喜欢成为他们的私人购物者，看着他们从更衣室里出来，从耳朵到耳朵的微笑，因为他们最终感到美丽。
这就是我每天都期待的，这就是我选择库存时的想法。我们有来自Umgee的亚麻收藏品，它是我们的最畅销的人，它涵盖了有关海滩和度假的所有内容，但是即使您不在度假，它们也足够可爱，可以穿上工作和日常生活。
您最喜欢经营自己的业务的部分是什么？
我喜欢订购新库存！这真是太有趣了，因为我们是一家小型企业，所以我已经非常了解我的客户。
When I am searching for new things, I often think “Oh, I know exactly who is going to love this.” Then when that item comes in, I call them and tell them that I have something I think they will love. They come in and love it!
That makes me feel like I am doing something right. It goes back to just trying to bring happiness to people. It also makes people feel good that I thought of them, and I believe that is what keeps them coming back.
经营企业的最大挑战是什么？
Our biggest challenge was probably in the beginning when we were trying to figure out what to order and how much to order of a certain thing.
您不希望库存坐太久，也不会流通。如果您没有持续的库存，它可能会停滞不前，但是当旧库存不出售时，很难获得新的库存。
爱国者的全方位服务薪资如何帮助您进行热带嫉妒？
We love Patriot! It makes it so easy to process tax documents, payroll, keep up with hours, and employee portals. The employees can log in to their portal and receive tax documents and their direct deposits.
It really keeps bookkeeping at a minimum and gives me more time to spend building the store and spending time with customers.
When it comes to your business, what are you most proud of?
2020 was a hard year for everyone and especially for retail businesses where people didn’t really want or need to spend money on things that were materialistic.
We made it through, and that was only our second year in business, so that was really rough. Our amazing and loyal customers knew it was going to be hard so they continued to come in or shop online with us. Even if they just bought a gift card to use later, they knew any amount would help.
I think I am most proud of my customers honestly and their loyalty because that is what keeps us going when times get tough.
What words of advice do you have for someone hoping to start their own business?
了解您的人口统计以及您要出售的人。有一个特定的目标受众并为此而去。
另外，您必须热爱您的出售产品。对我来说，我喜欢我们出售的衣服和珠宝。我不断穿上它们，所以出去镇上很有趣，人们问我在哪里得到衣服，所以这是我赢得新客户和朋友的机会。我之所以使用浴产品，是因为我相信天然产品。
您必须喜欢它，生活并呼吸。这就是将食物放在桌子上并买我女儿的舞蹈服和儿子足球的原因。支持小型企业，您会发现您的钱直接回到了社区。
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