许多企业（31% of them to be exact）声称是数据驱动的。你吗？如果是这样，您真的知道如何在业务中使用数据吗？或者，您只是在裤子的座位上飞行吗？如果您想学习如何以正确的方式使用业务数据，并了解如何使用它来推动业务取得成功，请继续阅读。
使用业务数据的重要性
那么，什么是业务数据？您不是为了在货架上收集灰尘而收集的业务数据。您可以用来进行调整并推动您的业务发展。如果正确使用，它可能是您业务的资产。
Sure, business data can help your business grow and give you insight on how well you’re handling certain processes. But, it can also:
- 节省您的公司时间和金钱
- 改善您的bottom line
- 帮助您避免浪费资源
- 更好地了解您的业务及其客户
- Learn which metrics to measure
- 预测趋势
现在您知道为什么数据对业务很重要。但是，您还必须知道如何使用它来使其有利。否则，您可能会浪费时间和精力（也没有企业主想要！）。
如何在业务中使用数据：5种方式
Although data for business is chock-full of perks for companies, too many ventures out there don’t know how to use business data. And, not knowing how to use data in business can put a damper on your business’s success.
事实并非如此：Up to所有数据的73％within a business goes unused for analytics. So chances are, your business could be wasting valuable data and by not knowing how to use it the right way.
Concerned that you fall into this camp? No worries. If you want to ensure your business is making the most out of its data, read on. Then, take action!
1.改善决策
当谈到来运营一个事业,make decisions left and right. But, you can’t make informed decisions without having solid reasoning to back up your choices. If you want to improve your business’s decision-making and head down the road to success, use business data while going through the process.
使用数据来支持您的决策，并帮助您做出更强大的决策：
- 客户服务
- Marketing
- 增长策略
- Pricing
When you back up your decisions with solid data, you won’t just rely on your gut. So to help make insightful decisions, look at the data you have and see if it needs any improvements. Take the steps to perfect your data so you can use it to reinforce your business decisions.
2.创建可操作的KPI
You can translate your goals into a lot for your business. One way to leverage your data in a smart way is by turning them into KPIs. So, what in the world is a KPI?
KPI或关键绩效指标，通过查看公司如何实现关键业务目标来评估业务的成功。以下是您的企业可以衡量的KPI的一些示例：
KPI可以从利润率到客户满意度的任何地方。另外，它还可以包括内部指标，例如员工满意度或保留。
在您的业务确定要跟踪的KPI之后，您可以使用它们来创建总体目标。然后，您可以使用业务数据更新KPI并随着时间的推移进行调整。
3.修改操作
数据的另一种用途？改善和改进业务运营。
您的运营流程可以使您的公司成功或破坏公司的成功。制作太多产品？你可以浪费钱。制作太少的产品？您无法跟上客户需求。那么，有什么更好的方法来确保您的流程是最好的方法，而不是使用业务数据？
Use data—like product line,inventory或交付统计数据 - 查看哪些过程需要改进。在过去的几个月中，生产线放慢了速度？查明问题区域并进行更改以改善操作。这样，您就可以根据需要的尽可能多地解决并减少浪费。
4.到达really了解您的客户
你的状况如何really了解您的客户? So-so? Not a whole lot? If your business needs to know its customers on a deeper level, you can use business data to do it.
Data and analytics give you insights into your customers that you may not see on the surface. Not to mention, thoroughly understanding your customers is a big key to growth. Getting to know your customers through business data can help you attract and retain customers, improve customer service, and increase sales.
Not sure where to start when it comes to business data and customers? Here are some things you can measure to help strengthen your relationship with customers and keep growing:
- Customer satisfaction (e.g., net promoter score)
- 客户寿命价值（CLV）
- Feedback (e.g., online reviews)
- 客户保留老鼠e
- Churn rate
- 保留成本
- 经常性收入
您跟踪的指标越多，您的企业就越好，可以改善与客户的联系并长期保留它们。
5. Enhance marketing
If you want to boost sales and attract customers to your business, you need to have some type of marketing strategy. Otherwise, how will potential customers hear about your business and come flocking to your door? And once you establish some strategies, you can begin tracking data to improve your tactics.
为了确保您明智地将营销预算花在正确的广告和目标市场上，您可以查看业务数据。您还可以使用数据来查看需要微调的营销过程，例如电子邮件营销。
要跟踪营销指标，请考虑制作要定期跟踪的数据的电子表格（例如SEO，网站访问者等）。这样，您可以随着时间的推移比较指标，并做出明智的营销决策。
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