A whopping97％的人转向在线搜索引擎（例如Google），以了解其所在地区的更多有关和研究业务。因此，您希望在这些搜索引擎上看到以增加网站流量，并最终销售。您可以增加在线形象的一种方法是建立Google我的业务。
Setting up Google My Business: Q&A
那么，“ Google我的业务”到底是什么？而且，如何将其用于业务的优势？让我们直接深入研究这些问题等等。
什么是Google我的业务？
Google My Business (GMB) is a tool for businesses and organizations to manage their online presence on Google Search and Maps. Google My Business can include the following information about your company or organization:
- 姓名
- 地址
- Phone number
- 营业时间
- 指示位置
- 产品
- Google评论
- 社会概况
- 图片
客户可以使用您的GMB列表来查找有关您的业务的信息，并搜索附近的产品或服务。当某人查找您的业务名称或相关术语（例如辅导服务）时，他们可能会看到您的GMB个人资料。
Is Google My Business free? Or, will it cost you something? Google My Business is 100% free for business owners and organizations. So, you can easily use it to boost your business or organization and help customers find you online.
利用Google我的业务的好处是什么？
Google My Business is very easy to get up and running. Not to mention, it has a bunch of extra benefits you can reap. With Google My Business, you can:
- 免费向他人宣传您的业务或组织
- 将更新到您的个人资料
- 查看客户如何在Google上与您互动
- 与客户建立联系（64％的消费者使用GMB查找业务联系方式）
- Give customers another way to review your company or organization
- Get insights on views, engagement, and your audience
- 促进网站流量和销售（GMB列表中的56％是网站访问）
- 了解有关您的客户的更多信息
Essentially, you can use GMB as a free advertising tool for your company or organization. But before you can begin taking advantage of the above perks and more, you need to know…
How to set up Google My Business
在Google上列出您的业务是一个简单的过程。您只需要按照几个步骤将球滚动到您的帐户上即可。
To set up your GMB account, follow these steps:
- Log into your Google account (or create a new one)
- Go to google.com/business and click “Manage Now”
- Enter your business name and address
- 如果您没有物理地址或店面，请检查“隐藏我的地址（不是商店）”，然后将地址字段留空
- 如果您是为客户提供商品和服务的服务区域业务，请标记“我向客户交付商品和服务”。并指定您的服务领域
- Choose your business category (e.g., Bakery)
- Add your business phone number and website (if applicable)
- Complete your Google My Business verification
- Postcard：验证明信片将发送到您的业务地址，并带有代码供您输入GMB帐户
- Phone: Message with verification code will be sent to your phone (not all businesses have the option to verify by phone)
- 电子邮件：发送到与GMB列表关联的Google帐户的收件箱发送的验证代码（例如电话验证，并非所有帐户都有此选项）
- Instant verification: Only available if you’ve already verified your business’s website with Google Search Console
- Bulk verification: For businesses managing ten or more locations
Once you verify your GMB profile, voila! Your account is all ready to go. If you need to make any changes to your account, you can do so after verification.
有关在Google上列出业务的更多信息，请查看Google’s FAQ page。
Updating your Google My Business listing
需要更改您的Google列表以供业务上市吗？为了进行任何更新，例如添加照片，更改您的联系信息等，您可以：
- Log into your Google My Business account
- Click “Info”
- Click the section you’d like to change
- Enter the new information
- 选择“完成编辑”以保存您的更改
请记住，Google最多需要60天的时间删除以前的信息。而且，有关您的个人资料的信息可能不会删除其他来源。
将其他用户添加到您的帐户中
是否有其他所有者或经理需要访问您的Google我的业务帐户？不用担心。要添加其他用户并让他们访问，请按照以下步骤：
- Log into GMB
- Click “Users”
- 在“ [您的业务]经理”框中，单击“邀请新经理”
- 选择用户的角色（所有者，经理或通信经理）
- 选择“邀请”
Optimizing your GMB profile
现在您已经设置了Google业务列表，现在该学习如何优化个人资料了。这样，您就可以提高消费者被看到和点击的机会。
要使您的Google我的商业帐户成为最佳的最佳状态，请考虑：
- Adding photos to stand out
- Filling out as much info as possible
- 包括你业务徽标
- 将视频附加到您的列表
- Responding to Google reviews on your profile
In addition to doing the above, research ways to optimize your profile. And, be sure to keep up-to-date on the latest GMB news. That way, you can update your business account when Google releases new components and keep your profile fresh.
On tips for optimizing your GMB profile, Elizabeth Arnold, Director of Marketing Operations at软电话解决方案，，，，said:
Optimizing your Google My Business, regardless of your business size, helps increase your visibility in search results, local maps, website traffic, calls, and likes to your social channels. A couple of pro-tips for your GMB page include:
- 填写Google设置列表时要求的所有信息，包括添加您的业务提供的服务和产品，并启用消息传递和呼叫
- 回应Google我的业务评论（是的，全部！）
- 使用帖子来促进活动，优惠和内容
- Answering Q&A from existing and potential customers”
这不是法律建议；有关更多信息，请click here.
