Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. So, what’s the news with Small Business Saturday 2021?
对于全国企业来说，SBS是巨大的。找出它是什么，可以参与的原因，有理由跳上潮流以及如何做。并且，了解如何为SBS 2021保留事物的事物。
什么是小企业星期六？
Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving. Along with Black Friday and Cyber Monday, SBS kickstarts the holiday shopping season. Businesses typically offer sales and other incentives to get customers through the door and boost sales.
美国运通founded Small Business Saturday in 2010. Since then, SBS has evolved into a Shop Small® movement that encourages consumers to support local businesses and communities year-round.
Want to learn more about Small Business Saturday’s history and success? Here are some fast facts about the national shopping holiday according to its creator,美国运通:
- Small Business Saturday began in 2010
- 2011年，参议院通过了一项支持这一天的决议
- 消费者在小型企业周六的历史上花费了近1400亿美元
When is Small Business Saturday?
This year, Thanksgiving is on November 25. So,小型企业2021将于11月27日举行。Here’s the timeline of events:
- Thanksgiving: November 25
- Black Friday: November 26
- 小企业星期六：11月27日
- Cyber Monday: November 29
Don’t wait until the morning of November 27 to decide to participate in SBS, though. Promote your business’s participation beforehand (which we’ll get into later).
Who can participate?
Small Business Saturday is for small businesses. Of course, small companies need to participate for the shopping holiday to exist. But, they’re not the only entities that can participate.
The beauty of Small Business Saturday is that anyone can get involved. Just take a look at who all can get involved in SBS:
- 小型企业
- 消费者
- Communities
- 公司
- Government representatives
组织可以应用“社区Champions.” Neighborhood Champions promote the day publicly to get small businesses and consumers involved. They can promote Small Business Saturday on platforms like social media, blogs, and around town, as well as organize community events.
Attention consumers!没有业务？没有时间成为邻里冠军？您仍然可以参与其中。专注于2021年星期六在小型企业上从当地的小型企业购买。
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Benefits of participating in SBS
You put your heart and soul into setting up your small business. Although the coronavirus pandemic brought a number of challenges, you’ve adapted. With the holidays approaching, it can be easy to stress about what effect COVID-19 could still have on your business’s bottom line so far into 2021.
If you want to reap some of the benefits of Small Business Saturday, consider participating. Here are a few reasons why you may decide to get involved in SBS.
1. Build brand awareness
建立品牌意识是经营客户信任和识别业务的关键。无论您是新的小型企业还是已经存在多年的新小型企业，都使用小型企业周六来建立品牌知名度。
Millions of consumers are familiar with Small Business Saturday. In fact, Small Business Saturday’sFacebook页面alone has over three million likes.
Piggyback on American Express’s SBS national advertising campaigns to build brand awareness for your business and add credibility to your name.
2. Ramp up sales numbers
在您的业务中，满足销售预测是否很重要？对于大多数公司而言，是。而且，如果Covid-19在2020年和2021年影响您的销售额，您可能正在寻找在年底之前提高其的方法。
Use Small Business Saturday to ramp up sales. Because it is a prime shopping day, customers might be apt to spend more.
为了优化销售，请考虑扩大您接受的付款类型。您可能会开始接受：
Some consumers shop exclusively with credit cards or a mobile wallet, and failing to accept these payment methods could cost you business.
3. Show your community you plan to stick around
Want to build your small business’s reputation? Become an active member of your community to form connections with other organizations and community members. Doing so can improve consumer loyalty and encourage people to rally around your small business.
这个小型企业星期六，向您的社区展示您的业务的组成。让他们知道您的业务是该地区的永久部分。而且，提醒他们他们的光顾并没有引起注意。
4. Set your business apart
Use Small Business Saturday to highlight your business’s uniqueness. Hone in on the things that separate you from your competition by drawing attention to your business’s originality.
为了使您的业务与众不同，您可以：
- Talk to customers about your business’s history and brand story
- Connect with customers
- Provide a memorable and personalized shopping experience (even if online!)
- Take time to answer customer questions and concerns
Small Business Saturday isn’t your chance to compete with the huge deals national chains can offer. It’s your opportunity to show customers why potentially spending a little more on quality and originality is worth it.
5.改善未来的营销工作
小型企业周六也是建立客户列表并因此扩大未来营销工作的好方法。
当新客户进入您的业务时，请获取他们的联系信息。向客户询问：
- 名称
- Emails
- 电话号码
And, encourage customers to connect with your small business on social media. Touch base with your new contacts later on through email marketing.
Use Small Business Saturday as an opportunity to get to know new customers. Pay attention to customers’ likes and dislikes by asking questions and tracking their shopping history. That way, you can tailor future marketing efforts.
如何参加SBS
Do the benefits of Small Business Saturday sound good to you? If so, here’s how to do it—safely—in 2021.
1. Keep your business open on November 27 or take things online
This one is a given—if you own a brick-and-mortar store, you need to stay open to participate in Small Business Saturday. But for some, staying open can be tricky during this holiday weekend.
If you do have November 27 free and can stay open, you’re one step closer to participating in the national shopping day…
…现在，您的员工呢？
Depending on your business, you may not have enough manpower to keep things running smoothly if you’re the only one able to work. Make sure employees know that your business will be open on November 27 ahead of time to avoid potential conflicts.
您可能会收到要求员工的多个休假请求，要求他们起飞SBS。不幸的是，您可能无法接受每个请求。至manage vacation requests合理地，您需要：
- 确定您需要多少员工
- 创建一个暂时的请求程序（带有截止日期）
- Decide how you’ll prioritize multiple requests (e.g., first-come, first-served)
为了鼓励员工上班，请考虑在周六在小型企业工作的所有时间内提供加班费或双重薪水。
Going online
In 2020, a number of stores closed down on Thanksgiving in honor of the pandemic. This year,many retailers(e.g., Target, Bed Bath & Beyond, Best Buy, Walmart, and Kohl’s) will close for Thanksgiving 2021.
您还可以考虑在周六的小型企业上关闭门，以使员工（和您自己）休息。但是，如果您仍然想进行销售，则可以为周六的数字小企业做好准备。您可以考虑使用电子商务平台或加入在线市场。
2. Follow health and safety guidelines
小型企业2021年，要求企业和员工注意健康和安全指南。
Unlike in pre-COVID days, customers can’t be crowding into storefronts. Things may look a little different, but you can still have a successful SBS when following health and safety guidelines. Pay attention to federal, state, and local guidelines to keep your workplace safe.
为了适应SBS 2021的业务，您可以：
- Ask that customers where masks
- 需要社交距离
- 设置商店限制
3. Come up with a marketing campaign that conquers
如果您打算在周六参加小型企业，请从山顶上大喊。好的，更真实地，您可以：
- 电子邮件你目前的客户系统t to announce it
- Post about it on your blog and business website
- Hang up signs about SBS around your storefront
- Tell customers to come back for SBS at the point of sale
通过向您的受众发布您将在周六参加小型企业来利用社交媒体营销。在您的社交媒体帖子中，使用#ShopsMall和#smallbizsat等有针对性的主题标签。
专家提示：使用Amex（免费）材料进行营销
American Express有免费材料for small businesses to use on Small Business Saturday and year-round, such as:
- 店内标牌
- 社交媒体的文章
- 电子邮件模板
4. Think about special deals you can offer
至encourage consumer spending on SBS, offer promotions and incentives. First, decide what you want to offer customers. Come up with some creative Small Business Saturday ideas to set yourself apart from every other day.
For example, you might offer:
- Buy one, get one (free or half off) products
- 折扣（例如，25％的折扣）
- Bundles (e.g., get a free X when you buy Y)
- 额外的忠诚度奖励（例如，在SBS上购物时双分）
- Free products (e.g., customized mask for stopping in)
- Complimentary food or beverages (e.g., free hot chocolate)
- 仅在SBS上可用的独家产品或服务
除了筹集更多的钱外，还要使用小型企业周六交易来帮助您摆脱旧库存。在当天的产品生命周期结束时标记项目。或者，当客户在SBS上购买时，您可以将免费的，过时的产品作为礼物。
一旦您提出激励措施在周六提供小型企业，请在当天之前的营销工作中推广它们。
5. Partner with local businesses and give back
今年，您不必一个人去。小型企业周六是以社区为中心的一天，因此请确保与您所在地区的其他小型企业联手。
与其他企业合作来帮助你推广your involvement, boost sales, and increase brand awareness. And, joining forces with another small business could be the start of a long and mutually beneficial affiliation.
Research other Small Business Saturday shops you can partner with. Ask around to see who’s participating, and find out if they’d be interested in doing a partnership.
You can also get involved with local organizations. Attend events within your community that build awareness and generate attention. And, you can give back to your community with donations or volunteer help.
This article has been updated from its original publication date of October 9, 2020.
This is not intended as legal advice; for more information, pleaseclick here.
