You’re always on the hunt for new and improved ways to streamline business processes, like marketing and customer service. The next big thing? Texting in business.
不，这不是关于你的员工在工作中坐在并发短信给他们的朋友和家人（那是时间盗窃). It’s about sending out text messages to your customers to handle everything from appointment reminders to marketing.
有趣的？阅读以了解商业文本消息的好处，如何使用它，法律考虑，以及如何将事物放在运动中。
在商业中发短信的好处
短信不仅仅是与您的朋友和家人一起检查。它成为一个商业工具，76％的消费者在接收端，据拉普里奇称. In fact,G2研究reported that 48.7 million consumers have opted-in to receive SMS (short message service) communications.
显然，商业中发短信是新的正常。但如果您担心您的短信将在竞争对手的文本中丢失，您不应该是。G2发现82％的人打开他们收到的每条短信。
So, what are some of the benefits of business text messaging? Texting in business can:
Save you (and your customers) time
Want to remind a customer about their upcoming appointment? Making a phone call can sometimes take time, especially if you have a chatty customer. If you’re in a time crunch, sending out a quick text message could save you (and your customer) a bit of time.
更不用说，不是所有的客户wantto receive phone calls. According to Zipwhip, 87% of people ignore phone calls from businesses and unknown numbers.
Result in high open and response rates
让我们回到appointment reminder example. You could get a quicker confirmation from a customer through text as opposed to a phone call. If you leave a voicemail asking customers to confirm, it might take them a few hours to respond. But with a text message, Zipwhip found that 74% of consumers typically respond within an hour.
Here’s another thing to keep in mind: Text marketing click-through rates are 10% -15% higher than email marketing campaigns, according to G2.
为客户提供更多选择
不是每个人都喜欢相同的方式沟通。有些人喜欢电话，其他电子邮件，还有其他短信。实际上，31％的消费者say they want options.
如果这是没有原因的，请考虑这一点。在决定购物的地方时，58％的人想要方便。通过为客户提供通信选项，您将向他们展示您愿意在购物体验的每个阶段见到它们。
在业务中使用发短信的6种方法
Ready to add texting in business to your list of operations? Not sure where to start? No worries. The opportunities are endless … kind of.
There is an end, but you can use business text messaging in a number of ways. such as:
- 发送预约或付款提醒（83% of consumers want this!)
- 提供折扣
- Sharing news about your business
- 新产品或服务
- Sales
- 更新时间
- Business closures
- Upselling and cross-selling
- 安排会议或约会
- Providing customer support
是的，你可以做all of this通过简单的短信。您可能会陷入困境以节省时间，并为您的客户提供更方便的事情。但在你做之前，你需要......
Keep it legal
你能用商业短信垃圾邮件吗？您可以获得电话号码列表并开始向陌生人发送消息吗？
No.
在商业中发短信时，你must obtain permission在您将消费者放在您的短信邮件的接收结束之前。
Who says? The Federal Communications Commission’s Telephone Consumer Protection Act (TCPA), that’s who.TCPArestricts telemarketing calls, the use of automatic telephone dialing systems, and artificial or prerecorded voice messages.
这些电话规则also extend在商业中发短信。在TCPA下，您必须：
- Obtain each recipient’s “express consent” before texting in business
- 您想注册短信通信吗？
- Provide an opt-out option to stop business text messaging
- Respond “STOP” to unsubscribe from text message alerts
未能遵循在业务中发短信的TCPA规则可以用一个多万美元的钞票来马鞍。因此，在将某人添加到短信广告系列之前，总是获得许可。
设置业务文本消息
让您的业务的短信系统启动并运行不应该是一个麻烦。看看以下三个步骤开始。
1. Obtain recipient permission
First things first: you need to get permission from your text message recipients before you can add them to your automation or texting list.
Consider asking customers for their written permission so you have documents proving they gave you their consent. For example, you can:
- Add a form to your website
- Send a form via email
- 要求客户报名参加销售点的短信通讯
2. Decide what you’re going to text
磨练你究竟想对客户说什么。你想使用短信营销吗？安排？决定如何在业务运营中纳入发短信。
请记住，您应该在您的消息传递通信中保持您的商业品牌。您的短信应该是专业的，代表您的业务，以及没有拼写和语法错误。
Remember to add an opt-out option on each text message (e.g., type “1” to stop) to give customers the option to stop receiving messages.
3. Sign up for a service
Sure, you can text customers from your personal or business cell phone number. But do you really want to?
Probably not.
Instead, consider signing up for an SMS service (e.g., app). That way, you can set up automatic texts (e.g.,您有付款一次以上的人。
Some SMS systems let customers text you back while others are just a one-way street. So, keep in mind that you should decide whether you want to accept customer responses or not.
单向短信可以防止响应或限制“是”，“”不“，”取消“等。如普通短信，双向短信让您和您的客户进行对话。
无论您是选择单向还是双向短信，注册服务都可以简化发送文本消息广告系列的过程。请记住，大多数服务收取每月费用，每款费率或两者。
This is not intended as legal advice; for more information, please点击这里。
