Starting a business comes with obstacles that may seem insurmountable. You have to get a storefront, buy and store inventory, and sell and ship that inventory if needed. But, you don’t have to stick to the old ways of doing business if you don’t want to. With a dropshipping business, you can bypass a lot of the old obstacles. So, what is dropshipping?

Dropshipping is an order fulfillment method that allows you to outsource your inventory and shipping to another company. As a dropshipper, you can reduce some of the worries of running your business, automate certain tasks, and relax (a bit!).

请继续阅读以了解有关销售业务以及如何进行投资的更多信息。

什么是掉落？

Dropshipping allows you to fulfill customer orders without ever having to deal with the product. Essentially, it is both a way to manage supply chains and curate your products. Instead of a retail space that also serves as a place to store inventory, your retail presence (on or offline) works to connect customers with the inventory a manufacturer or wholesaler holds.

它是这样的工作：

1. 客户向您的业务下订单。
2. 您向客户收取购买费用。
3. An order is automatically sent to your shipping partner (manufacturer or supplier) who ships the product.
4. The shipping partner charges you for the shipment.

When setting up a dropshipping business, the name of the game is a short supply chain. The shorter the supply chain, the less money you’ll have to hand out to third parties. If possible, try to work directly with the manufacturer as often as possible.

掉落如何工作？

像任何新的商业冒险一样，您应该在跳入之前进行一些研究。因此，掉落如何工作？Dropshipping需要传统库存模型（例如市场研究，营销活动，竞争定价等）的许多相同的事情。

Before you get started, here are some things to put on (and check off) your to-do list:

• 找到您的市场利基市场。您只有在需求足够的情况下才能出售产品。诸如Google关键字计划者和Facebook受众洞察之类的程序可以帮助您弄清楚产品是否有兴趣。如果数字很高，则需求已经存在。如果数字很低，您可能会在您面前进行艰苦的战斗。
• Understand your market through analytics.位置就是一切。如果您想闯入新市场，那么掉落可能是正确的选择。通过一些研究，您可以在目标区域出售特定物品。Google趋势可以使您深入了解该国特定地区的搜索结果。有了一点挖掘，您可能会意识到，某些地理市场比其他地方更接近供应商或制造商。用短供应线定位区域可以帮助您转向市场并为客户提供优质的服务。
• 选择合适的供应商（制造商或批发商）。When choosing a supplier, make sure that yourmargin是挣钱的。你的增刊lier should give you tracking numbers for each order and allow for returns and refunds. If they can’t offer you either of these things, you may want to keep looking.
• 在线建立您的店面。您仍然需要担心您的方式在线商品。Dropshipping is a competitive business model, so make sure to put your best foot forward with your customers. You may want to think about testing the products yourself and personalizing the product descriptions.
• Analyze how your business is doing and make adjustments as needed.像往常一样，知识就是力量。跟踪您的销售和客户响应或客户满意度分数（CSAT分数）。如果您的客户对产品不满意，请听他们的话。您可以使用CSAT分数或用户生成的内容来掌握客户的脉搏并努力满足他们的需求。

Dropshipping comes with difficulties. While you deal with your product indirectly, you will deal with your customers directly. The quickest way to ruin your dropshipping business is to have terrible customer service. Your ability to deal with customer complaints is just as important as having the right product and supply line.

掉落的优点

Dropshipping may be exactly the type of business model you’re looking for. But, that doesn’t mean it’s going to be smooth sailing. Here are some of the things you’ll have to consider before jumping into the world of dropshipping.

投降的优点

Here are some of the benefits of dropshipping over traditional inventory models:

• Low overhead.因为您不必购买或房屋库存，所以overhead costs低。您也不必担心过度购买您永远不会出售的产品。
• Flexible location.如果您的销售业务完全在线，地理不会影响您的业务运作方式。只要您有互联网连接，并且可以轻松与客户和供应商联系，无论您身在何处，您的掉落业务都应该顺利进行。
• Wide selection of products to sell.如果不担心仓库，您（理论上至少）可以提供想要的产品。但是，尽量不要过分。没有押韵或理由的在线店面可以阻止可能的客户。
• Protection from over-purchasing products and poor inventory management.Mistakes like over-purchasing or poor inventory management can’t happen with dropshipping. Because you don’t manage an inventory, you’ll never be stuck with inventory you don’t know how to get rid of.
• Easier to test product traction.测试新产品是低风险。如果您尝试产品，并且客户不感兴趣，则只需停止提供产品即可。另外，如果客户购买您的产品，但由于某种原因不满意，您总是可以寻找提供类似但更好产品的新制造商。

掉落的缺点

以下是传统库存模型上掉落的一些困难：

• 较小的利润率。当然，开销很低，但是您的利润率可能更低。长期供应连锁店和竞争激烈的市场可以使您的利润率稀薄。
• 库存问题。您不是唯一与批发商或制造商一起工作的人。您出售的产品有可能是按订单或背订单进行的。如果是这样，您的客户的等待时间将比您计划的更长。
• 运输和供应商问题。如果您与大量供应商合作，则可能会遇到库存可用性，运输速度和计费方法差异的问题。这样想：如果客户订购四个来自四个不同供应商的项目，则将有四个不同的账单，运输成本，方法和跟踪数字供他们处理。如果出现问题，您可能也必须处理这些问题。这很快就会成为每个人的头痛。
• Lack of control over customer experience.因为您没有自己打包和运输产品，所以您对供应商或制造商充满信心。直到客户抱怨，您才知道他们是否做得很好。产品可能会受到损坏，不正确，迟到或放错位置 - 您必须处理沮丧的客户。
• Highly competitive.Bigger sellers have some advantages. They can reduce their markups to lower the price of their products, and they can draw up exclusive deals with their suppliers. The highly competitive nature of dropshipping means that you have to do great market research before you decide what you are going to offer your customers. And even then, you’ll still have to fit hard for your customer’s attention.

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This is not intended as legal advice; for more information, please点击这里。