Social media is a great way to market your business. You can announce news andengage with customers through social media。最重要的是，社交媒体往往是营销业务的一种低成本方式。
哪个社交媒体平台适合您的业务？有很多可用的东西，很难选择合适的时间来投入时间。
每个社交媒体网站都有其优点和缺点。考虑一下每个平台如何符合您业务的目标。
提示for choosing the best social media sites for business
使用您发现的每个社交媒体网站可能很诱人。但是，不要那样做。
Signing up for accounts to reserve a username is nice, but be strategic when using social media platforms for business. It’s better for you to stick to a few sites. If you use a lot of sites, you’ll spread yourself thin and won’t be able to publish great content. When you focus on a few sites, you can get better at tailoring your content to your audiences.
You should use the social media sites that your customers use. Each platform is used by people of specific ages, genders, locations, and interests. When youconduct a market analysis对于您的业务，您应该收集有关客户的人口统计数据。使用该信息来确定哪些站点可能非常适合您的业务。
Think about your goals for using social media. Why do you want to use it? What types of content do you want to share? Who do you want to reach? Pick a social platform that aligns with your goals. If you want to share videos, choose a social network that is designed for videos. If you want to reach business decision makers, learn which sites they use.
商业的主要社交媒体平台
现在，您知道如何为您的业务选择正确的社交媒体平台，让我们看看最佳的社交媒体网站。每个站点都有典型的用户，旨在共享某些类型的内容。当您浏览每个站点时，请考虑将该平台用于您的业务的利弊。
Facebook is by far the most popular social media site. As of April 2016,约68％的美国成年人使用网站。
在美国的Facebook用户中，最大的年龄组是25-34 year olds。And, the site has more users who are50岁以上比任何其他社交媒体网站。如果您想吸引年长的美国人，那么Facebook就是一个地方。
Facebook的注意力比其他人的其他网站更加强大高中学位或更少。如果您的客户适合此组，则应考虑使用Facebook。
Facebook has afairly equal distribution男人和女人。这是一个在男人和女人面前的好地方。
Because Facebook has so many users and covers a wide range of demographics, it’s a good place to reach a diverse audience.
Having so many users is also a downside of Facebook. Your posts will get saturated and people might miss what you have to say. Facebook is becoming largely pay-to-play, meaning you’ll have to buy advertising or promote posts to guarantee that people will see you.
你可以加入Facebook团体。通过加入groups in your niche, you can meet potential customers that might otherwise never discover your business. Depending on the group, you might be able to share both your knowledge and your products or services.
您可以在Facebook上共享许多形式的内容。您可以共享文本，照片和视频。
人们年龄18-29占58％的Instagram用户。You should use Instagram if you want to reach younger customers.
有明显的more women on Instagramthan men. If your ideal customers are women, try using Instagram to reach them.
Instagram relies on pictures. If you want to do well on Instagram, you need high-quality images. You can also include videos on Instagram, but these should be high-quality as well.
Instagram是一个移动优先的社交媒体网站。您必须拥有一个移动设备并下载该应用以使用Instagram的所有功能。虽然您可以从台式计算机中使用Instagram，但功能将有限。例如，您无法从桌面计算机上传图片或查看分析。由于Instagram是一个移动平台，因此人们不会通过网络搜索有机地找到您的帐户。
Most LinkedIn users are between25-44岁。有slightly moremale users than female users. If you want to market to college graduates, LinkedIn might be a good fit. Of U.S. college graduates,49% use LinkedIn。
LinkedInis best used by B2B businesses, or other businesses that target white-collar workers. It’s also a good place to show off your industry expertise.
文本更新在LinkedIn上表现最好。虽然您可以发布其他类型的内容，例如图片，但它们并不常见。
Twitter最适合接触年轻人，尤其是在年龄25岁和34岁。更多的男人than women use Twitter.
您可以在Twitter上发布文本，图像和视频。但是，有一个捕获：有一个字符限制。您的文字不能超出字符限制。并且，链接算作角色限制的一部分。如果您想发布大量文本，Twitter不是一个好的平台。
If you are satisfied with small amounts of text, photos, and videos, Twitter might work for your business. You can share links back to your site with a short blurb to entice people.
Pinterest有年轻的用户。在18-29岁之间的美国成年人中36％使用Pinterest。有abouttwice as many U.S. women比Pinterest上的男人。
If you use Pinterest, you must have images. The images are linked back to their source, which is hopefully your website. You can direct people to specific products or even helpful blog posts.
Pinterest涵盖了许多行业，但它更擅长于生活方式内容，例如时尚，烹饪和装饰。如果您的业务进入生活方式行业，请检查Pinterest。
Using other social media sites
在寻找最佳的社交媒体平台来营销您的业务时，请不要忽略较小的利基网站。
Look for industry-specific sites. People who regularly shop in your industry might be there, too. People might also find your business profile in searches while shopping online, which could improve your公司的底线。
寻找当地的社交网络。这些可能适用于一个地区或社区。在特定地理区域中寻找产品或服务的人可能会以这种方式找到您的业务。
这些观点仅由作者制定。
