随着技术的发展，自动化已成为全球企业主的必不可少的。从自动化payroll对于社交媒体，企业每天都使用自动化来简化其职责。您可能选择自动化的一项任务是电子邮件营销。为此，您可以使用电子邮件营销软件。但是，电子邮件广告系列软件如何使您的业务受益？而且，那里最好的电子邮件平台是什么？让我们引导您完成它。
什么是电子邮件营销软件？
电子邮件营销software solutions are applications that allow you to plan, execute, monitor, and improve email marketing campaigns for your company. Instead of sending the emails out yourself, you can automate emails so they’re automatically sent out to leads and customers during their purchasing journey.
电子邮件营销is a popular way for business owners to build relationships with leads and clients, gain trust, and personalize experiences. In fact, roughly64％的小型企业使用电子邮件营销吸引客户。
You can use email marketing software to:
- 构建电子邮件
- Schedule emails and campaigns
- 流线操作
- 审查指标，例如开放率和点击率
- Get to know your customers
- Send personalized messages
- Upsell and cross-sell产品与服务
- Boost sales
With email marketing tools, you can avoid time-consuming tasks and automate email campaigns so you can spend more time focusing on your business.
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What are the benefits of email marketing platforms?
There are plenty of perks to using email marketing software to help grow your business and contact prospects and current customers. Here are just a few ways that email marketing software can benefit your small business.
1.自动化的任务
显然，对电子邮件营销软件的主要吸引力是能够自动化耗时的任务，例如发送电子邮件活动，提醒电子邮件等。
If you want to save more time for your business and stop stressing about sending out emails, consider using email marketing automation software.
With email software, you can automate:
- 提醒
- 促销电子邮件
- Sending coupons and discounts
- 欢迎电子邮件
- Drip campaigns
自动化任务还可以帮助您优化时间，使您更多地花在其他业务任务上。
2. Personalizes customer experience
电子邮件营销systems also allow you to personalize your customers’ experience, which is a win-win.
Customers爱个性化和看见和听到的感觉。软件可以帮助您脱颖而出，并为客户提供专门的电子邮件。
使用软件,您可以个性化ize:
- Copy
- Images
- Design
- Timing (e.g., “You left something in your cart!”)
- Subject lines
- 广告系列
您越多地尝试个性化潜在客户和客户的旅程不同步骤，就越好。
3.建立客户关系
电子邮件自动化可帮助您与客户互动。因此，与上述客户建立关系。
通过电子邮件自动化，您可以个性化小组或个人的消息。另外，您可以使用电子邮件和客户分析来完善目标和消息传递。
4. Gives you insight
With email services, you can learna lot关于您的前景和客户，喜欢：
- What they react to (e.g., offers)
- Preferences
- 他们的购买旅程
To find out if your campaigns are successful, your customers’ preferences, and what triggers your customers, you can track and measure the following metrics:
- Open rate
- 点击率
- 跳出率
- Conversion rate
- 联系人数量
- 订户
- 未订阅的数量
Best email marketing software for small businesses
Now that you know some background information on how email marketing software works and its perks, let’s get into the best software out there. Keep in mind your business’s needs while shopping for software. One software that works well for another business may not be the best fit for yours and vice versa.
事不宜迟，这是我们基于功能和定价等因素的五个电子邮件营销服务选择。
Sendinblue
Sendinblue是针对企业的完整电子邮件营销SMS软件。对于几乎没有电子邮件营销经验的企业，它易于使用，并且提供了为非设计师和新手制作的独特功能。Sendinblue还以发送交易电子邮件的能力（例如，您在购物车中留下了东西）而闻名。
Highlights of Sendinblue:
- Beginner-friendly marketing automation tools
- AI-powered system to send emails at the perfect time to ensure best deliverability
- 智能细分将联系人分为组并个性化电子邮件
- Drag and drop builder to design professional-looking emails
- 发达的客户关系管理（CRM）部分
- Various template-building options
Pricing:
- 免费计划可让您每天发送300封电子邮件至无限联系，但是这些电子邮件将具有Sendinblue的品牌
- 付费计划每月10,000封电子邮件起价25美元，没有每日发送限额
- SMS营销定价可能会根据您的发送要求而有所不同
SendInblue的一些缺点包括一个有些复杂的接口，而高级模板创建是额外的成本。
Drip
Drip是一个电子邮件营销平台，非常适合电子商务业务，数字营销人员和博客作者。该平台提供了各种工具，可以简单易于用户制作销售渠道，营销自动化和个性化。
滴水的亮点：
- Visual email builder
- Library of pre-made workflows and strategies
- Customizable lead generation forms
- Seamless integration with website builders, like WooCommerce
- Automations to nurture post-purchase customers
- 为客户提供大量支持选项
- E-commerce segmentation
- Reporting dashboard
Pricing:
- 14天免费试用
- Plans start as low as $19 per month for unlimited emails to 500 active subscribers
- Pricing increases as your contact list grows
Although Drip can be a little pricier than other options, it offers competitive features for e-commerce websites and business owners looking to maximize their email marketing efforts.
HubSpot
HubSpotis one of the most well-known and reputable platforms for businesses in the email marketing world. It has a wide range of customization and features, making it a good fit for many small businesses.
HubSpot的亮点：
- 包含电子邮件营销，CRM，自动化工作流，销售工具，网站构建器等的多合一营销平台等
- 简单的电子邮件个性化和模板自定义
- Seamless integrations with other HubSpot solutions (e.g., Sales Hub)
- Top-notch marketing automation
- 智能发送功能用于最佳发送时间
Pricing:
- 免费计划包括CRM和HubSpot的所有免费营销，销售，服务和运营工具；允许您发送2,000封电子邮件；并让您存储无限数量的订户
- 付费计划起价为每月45美元
One of the downsides to HubSpot is that it’s more expensive than other solutions. And, you may need to pay extra costs, like for additional contacts.
Constant Contact
Constant Contactis another great beginner-friendly email marketing platform for businesses. With Constant Contact, you can easily manage your lists, contacts, templates, and marketing calendar. Not to mention it comes with customizable options and advanced tools.
恒定接触的亮点：
- 易于使用和设置，特别是对于新业务
- 详细报告
- Over 100 email templates to choose from or customize
- Automated campaigns and drip series
- Helpful customer service
- “Plus” features allow for specific types of campaigns, such as coupon offers, donation collections, or surveys
- 在线培训和针对客户的面对面现场研讨会
- Wide range of third-party integrations
Pricing:
- 无限访问的免费试用
- 计划起价为每月20美元，可能会根据您的联系数量而有所不同
With Constant Contact, pricing can add up quickly depending on how many contacts you need in the system. And, it lacks multi-channel automation where users can create workflows for not only emails but also SMS and social media.
AWeber
AWeberhas been in the game a while and offers a wide range of tools for small- and medium-sized businesses to manage their email marketing. The platform was specifically built with small businesses and entrepreneurs in mind.
Highlights of AWeber:
- Behavioral automation
- Advanced audience and account analytics
- 强大的电子邮件营销功能，例如AMP电子邮件和基于标签的订户细分
- Good for businesses with limited budget
Pricing:
- 最多免费的计划订户的免费计划有限
- 30-day free trial on the Pro version
- 起价为每月$ 19.99
- Users can sign up for quarterly or annual plans to save more money
AWeber lacks a number of advanced features that other platforms offer, such as sophisticated automations. Theuser experience对于用户来说，也不是直观的。
Additional email marketing platforms
Of course, it goes without saying that there are tons of email marketing software options to choose from. Here are a few more that didn’t make our top five list, but are still strong options for small businesses:
- ActiveCampaign
- Campaign Monitor
- ConvertKit
- EmailOctopus
- MailerLite
- 穆森德
- 全能
Review the pros and cons of each platform before making any email marketing software decisions. When looking at software, consider must-have features for your business, pricing, and disadvantages. Check out customer reviews to see what others have to say and what their experience was with the software.
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