Over 70%美国成年人使用社交媒体。在拥有100多名员工的企业中，92.1%of U.S. marketers use social media. With such high social media usage nationwide, businesses can benefit from having guidelines in place. So if you don’t have one already, it’s time to implement a social media policy for employees.
An employee social media policy can provide guidelines for how employees use:
- 您企业的社交媒体帐户
- Their personal social media accounts
Creating your social media policy for employees
A company social media policy is a document that details guidelines and restrictions for both personal and company social media accounts. You may consider consulting asmall business lawyer帮助您起草一项明确的政策，以减轻与社交媒体滥用有关的潜在问题。
对员工实施社交媒体政策：
- 避免损害您业务声誉的帖子
- 在所有媒体渠道上保持一致的品牌声音
- 保护您的公司免受安全风险（例如，黑客攻击）
- Educate employees on how to respond to customers
- 概述员工的社交媒体责任
专家提示：If you want your policy to do its job, it must be understandable. Steven McConnell, Director Of Sales & Marketing atArielle, comments on how important clarity is:
许多政策副本都写有行话和技术术语，为误解和混乱打开了门。因此，我为制定社交媒体政策的雇主提供的提示是确保它尽可能清晰，详尽，并使用易于理解的语调和语言来构建，就像该副本适用于组织中的每个人一样。”
同样，您应该为使用公司帐户和拥有个人帐户的员工提供准则和限制。继续阅读以了解如何创建解决两者的策略。
Social media policy guidelines for employees (professional accounts)
使用您公司的社交媒体帐户（例如，Facebook，LinkedIn等）的员工需要规则手册。这样，他们确切地知道自己的角色和责任是什么以及禁区的帖子类型。
在您的社交媒体政策中针对使用您公司帐户的员工解决以下内容：
- 谁可以发布
- 职责
- 品牌声音
- Restrictions
- Security
1.谁可以发布
哪些员工控制您的业务社交媒体帐户？列出您社交媒体政策中涉及的员工或部门，联系信息以及他们参与的帐户。
例如，您可以使以下部门的团队成员访问公司社交媒体帐户：
- 营销(to build brand awareness and attract leads)
- 人力资源（用于招聘目的）
- Customer service (to answer customer questions and concerns)
细节哪些部门或职位可以控制您的企业社交媒体的影响力以及其独特的角色。
2.责任
Whether you have two or 20 employees involved in your company’s social media accounts, you need to outline responsibilities.
Social media responsibilities may include:
- 社交媒体计划：Who is responsible for planning the social media content calendar and how often to post?
- 品牌监控和聆听：谁负责查找有关您的业务的帖子并解决这些帖子？
- Responding to customers:Who is in charge of responding to customers? Should employees ever hide or delete comments?
- Posting:Who will be posting on your social media sites?
- Running ads:Who is responsible for creating, budgeting, and putting out paid advertisements on social?
3. Brand voice
No matter which employee is talking on your business’s behalf, your brand voice should be consistent.
If you have brand voice guidelines, mention them in your social media policy. Detail the do’s and don’ts of communicating on social media.
Your social media policy might require employees to:
- Speak in the same voice as what’s on your company website
- Engage with followers as your brand rather than as themselves
- 回应评论时要尊重
4. Restrictions
What can and can’t your employees do and say on your company social media accounts? Set restrictions to help prevent crises, like legal action or hits to your brand reputation.
例如，您可能会禁止员工发布：
- Confidential business information
- Political content
- Offensive or hateful content
Daniel G. Leone，人身伤害律师NJ Law Results,他的专长在creati的重要性ng guidelines that protect confidential information, saying:
至少，我认为社交媒体政策应解决有关共享有关公司私人信息的内容的准则。当涉及企业客户信息时，这一点尤其重要。每个接受过商业社交媒体培训并可以访问帐户的员工都应该知道不要违反雇主，雇员和客户的机密性。”
5. Security
Another consideration and must-have in your policy revolves around security. After all, the last thing you want is someone to hack your company’s social media and tarnish your brand.
为了增加社交媒体的保障，您可能需要员工：
- 使用多因素身份验证
- Only use certain devices to access company accounts
- Change passwords regularly
- Report suspicious behavior immediately
员工的社交媒体政策指南（个人帐户）
现在，使用其个人帐户对员工的社交媒体行为是什么？
当涉及员工的个人社交媒体政策时，您可能包括：
- 社交媒体在工作中使用（例如，限制）
- 安全最佳实践（例如，建议员工不要包括个人身份信息）
- Restrictions* (e.g., not to share confidential business information)
*The types of restrictions you can implement may be limited. There are state laws that protect employee rights for certain off-duty conduct. Consult your state laws and set guidelines on what kind of off-duty social media activity is always off-limits (e.g., harassment).
如何在工作场所分配您的社交媒体政策
Created a solid plan? Great! Now, you want to circulate it around your business so your employees know it exists.
将您的社交媒体政策包括在您的employee handbook因此，员工可以在有疑问时访问它。当您雇用新人时，您可能会考虑要求员工阅读并签署手册，以确保他们同意您公司的政策。
为了更容易访问，请在您的员工自助服务系统中上传您的社交媒体政策和员工手册的副本。
将您的社交媒体政策分配给员工并不是一行。社交媒体不断变化，因此请确保根据需要更新您的政策，并向员工传达任何更改。
This is not intended as legal advice; for more information, please点击这里。
