在当今竞争激烈的人才市场中，雇主吸引，互动和留住雇员越来越困难。基于a2018 survey, one in two employees would like to experience a greater focus on well-being at their company, which includes physical, psychological, and financial wellness. With this, it is unsurprising thatwellness programs at workand policies are becoming more popular in recent years.
However, not all corporate wellness initiatives become successful in achieving their goals and objectives, no matter how seemingly promising the potential results are for the organization.
Here, we look more closely at the five primary reasons why employees aren’t always receptive to these programs, eventually leading to their failure.
1.缺乏领导支持
为了使员工健康计划获得良好的结果，应有效地管理该计划，定义明确的目标以及清晰的沟通，以参与并迅速采取行动。
Behind every successful employee wellness program is a wellness committee that spearheads the initiative and increases participation among your staff.
At the same time, incorporate employees’ ideas or involve them in the planning and implementation to give them asense of ownership。通过保持健康计划员工驱动，您会发现参与者将更具内在的动力。
In addition, there should be clear measurable goals so you can gauge the success of the program and track progress. And, have specific methods to improve the results accordingly.
Finally, to get staff to participate, promote the program through targeted communications.
2.具有挑战性的参与障碍
For a program to be successful, you need to get as many people involved as possible. The higher the engagement, the higher the value of the investment.
这样，您需要消除所有障碍或挑战，以阻止您的员工参加。
In other words, make the program easily accessible and convenient. Some of the ways to accomplish this include:
- Flexible hours and convenient locations
- An easy-to-comprehend and follow program
- 易于注册
- 易于理解的激励计划
3. Inflexible programs
当涉及到公司健康时，“一种千篇一律”的方法是行不通的。
The differences in workplace, demographics, industry, and other factors make your employees’ needs unique. Take the time to delve deep into your workplace culture and know the things that matter to your employees. By doing so, you can design programs that are geared towards fulfilling these immediate needs and desires.
Further, instill a certain level of flexibility and diversity in the program if you want it to gain traction.
在提供该计划的内容，何时和何时，不要太僵化，因为这可能会使您的员工不知所措。
While it is not necessary to devise a perfect program that will meet each and every need of all your employees, offering a variety of options and some flexibility is enough to achieve maximum engagement.
4.没有为您的员工提供足够的价值
In this fast-paced world, everyone is busy accomplishing their day-to-day duties. It can be difficult to get people to give their time, effort, and attention to something without making them realize how it can be valuable to them.
如果人们清楚地了解其中的什么，那么员工健康计划就更有可能变得成功。
Communicate your wellness program’s goals to employees, such as:
- Better health
- 减轻压力
- New or stronger friendships
- 普通的享受
5. Not promoting a culture of wellness
正确地完成，培养健康文化会为您的组织带来重大的长期利益。此类员工健康计划的成本相对较低。而且，员工的士气和敬业度以及保留率的提高可能会为您的业务带来巨大的价值。
Although there are limitless ways to promote wellness, the key here is to ensure that the initiative is well-designed and organized. And, keep the employees’ needs and welfare in mind above anything else.
By exploring the most common reasons for the failure of these programs, you should be able to get some guidance on how to better refine your strategy for optimum results.
These views are made solely by the author.
